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COP17 "China Corner" showcases China's achievements in combating desertification_我的网站

A |     本文来自微信公众号：经济观察报 （ID：eeo-com-cn），作者：克鲜                    10月15日，市场监管总局召开专题新闻发布会，通报了全国整治“私域直播虚假宣传违法行为”的最新进展。

B | 市场监管部门针对侵害老年人合法权益、破坏养老服务市场竞争秩序的行为，全国已查办相关违法案件4516件、罚没金额6876.91万元。对于不法商家以“免费健康讲座”“专家义诊”等名义围猎老年群体的私域直播乱象，立案30件，累计罚没及拟罚没金额达956万元。    

    People visit the exhibition area of the "China Corner" in the Blue Zone of the 17th Session of the Conference of the Parties (COP17) to the United Nations Convention to Combat Desertification (UNCCD) in Ulan Bator, Mongolia, Aug. 17, 2026. The "China Corner" themed exhibition made its debut on Monday, showcasing China's experience and achievements in combating desertification. (Xinhua/Bolortsetseg)The "China Corner" themed exhibition made its debut in the Blue Zone of the 17th Session of the Conference of the Parties (COP17) to the United Nations Convention to Combat Desertification (UNCCD) in Ulan Bator, capital of Mongolia, on Monday, showcasing China's experience and achievements in combating desertification.
Held under the overall theme of COP17, "Restoring Land, Restoring Hope," the exhibition presents China's efforts and achievements in combating desertification through five chapters across three dimensions.
Chapter 1: The Great Green Wall - Strengthening the Ecological Security Barrier in the North
Since 1978, China has launched a series of major ecological projects, including the Three-North Shelterbelt Forest Program (TSFP), widely recognized as the world's largest afforestation program. The TSFP was launched in 1978 and is scheduled to run until 2050. It is being implemented in eight phases, with the program currently in its sixth phase.
Since the implementation of the TSFP began, forest and grassland coverage in the project area has reached 40.76 percent, while the treatment rate of desertified land has reached 67.82 percent.
Chapter 2: Prairie Conservation and Restoration - Bringing Grasslands Back to Life
Since the 14th Five-Year Plan period, China has rehabilitated and restored nearly 15.33 million hectares of degraded grassland.
In addition, nearly 80.66 million hectares of grassland have been restored through measures such as grazing bans and enclosure, benefiting approximately 12 million farmers and herders.
Chapter 3: International Cooperation - Building a Green Community with a Shared Future
Upholding the concept of a community of life on Earth, China has established desertification cooperation platforms with Arab countries, Mongolia, and Central Asian countries. It has also supported Belt and Road countries in their efforts to combat desertification, sharing Chinese experience and solutions for global ecological governance.
Chapter 4: Scientific Prevention and Control - Combining Knowledge and Technology to Enhance Governance Efficiency
China adheres to an integrated approach to the protection and systematic management of mountains, rivers, forests, farmlands, lakes, grasslands, and deserts. It adapts measures to local conditions, prioritizes water-efficient approaches to ecological restoration, and implements targeted treatments in different areas.
In terms of technological advancement, the utilization rate of high-quality seeds has exceeded 75 percent, while the mechanization rate of sand control has reached 50 percent. The application of new equipment has increased the efficiency of sand-control operations by more than threefold.
Chapter 5: Coordinated Development of Ecological Industries - Achieving Green Prosperity Together
China has developed ecological industries and ecotourism initiatives tailored to local conditions, promoting the integrated development of ecological protection, industrial growth, and improvements in people's livelihoods. These efforts have helped transform desert and sandy areas into "green homes," enabling local communities to increase their incomes and achieve greater prosperity.
China has seen a continuous decline in the areas affected by desertification and land salinization, becoming the first country in the world to achieve "zero growth" in land degradation. Approximately 53 percent of manageable salinized land has been effectively treated, making China a global leader in ecological restoration.
During COP17, which runs through Aug. 28, the "China Corner" will also host a series of thematic side events to facilitate exchanges on ideas, technologies, and practices for combating desertification.
    People visit the exhibition area of the "China Corner" in the Blue Zone of the 17th Session of the Conference of the Parties (COP17) to the United Nations Convention to Combat Desertification (UNCCD) in Ulan Bator, Mongolia, Aug. 17, 2026. The "China Corner" themed exhibition made its debut on Monday, showcasing China's experience and achievements in combating desertification. (Xinhua/Bolortsetseg)
    Exhibits are displayed at the exhibition area of the "China Corner" in the Blue Zone of the 17th Session of the Conference of the Parties (COP17) to the United Nations Convention to Combat Desertification (UNCCD) in Ulan Bator, Mongolia, Aug. 17, 2026. The "China Corner" themed exhibition made its debut on Monday, showcasing China's experience and achievements in combating desertification. (Xinhua/Bolortsetseg)
    A staff member speaks with a visitor at the exhibition area of the "China Corner" in the Blue Zone of the 17th Session of the Conference of the Parties (COP17) to the United Nations Convention to Combat Desertification (UNCCD) in Ulan Bator, Mongolia, Aug. 17, 2026. The "China Corner" themed exhibition made its debut on Monday, showcasing China's experience and achievements in combating desertification. (Xinhua/Bolortsetseg)
。                   私域直播，这一互联网风口上的热词，正面临雷霆执法的考验。

C | 私域直播是相对于公域直播的一种互动营销模式，主要指企业或个人基于自有流量池（如微信群、企业微信、小程序等），针对特定用户群体进行营销活动。其本质是封闭生态内的精准触达，本可作为提升服务黏性的创新工具，却在不法分子手中异化为了“坑老”利器。                   通过私域直播间“坑老”的乱象层出不穷。今年7月，央视《财经调查》就曝光了私域直播“坑老”的套路：老人为了领免费鸡蛋，扫码进微信群，群里每天发布直播链接，诱导老人去看带货直播，主播会向老人推销磁悬浮鞋垫、冒名五常大米等质次价高的商品。媒体还曝光了私域直播的其他套路：低价抽奖藏猫腻、弹幕互动设陷阱、伪造人设博同情、机器人暖场等。面对这些纷繁复杂的套路，别说互联网经验不足的老年人，就是年轻网民也难免上当。

D |                    私域直播之所以成为“坑老”利器，正是因为其“私域”的封闭特性，致使监管难以覆盖。                   其一，技术监测存在被动性。私域直播依托微信群、小程序等封闭生态，内容传播呈现“去中心化”的特征。私域场景下直播内容分散于海量私有化应用中，监管部门难以通过传统技术手段实现实时监测                    其二，证据固定困难。这些直播套路往往采用“播完即关”“闪群营销”等方式，导致违法证据留存周期极短。

E | 加之老年群体普遍数字素养不足，鲜少保存聊天记录、录屏等证据，事后难以追查侵权对象。                   其三，用户锚定精准。这些直播瞄准的正是愿意“换鸡蛋”的老人，受害老人“购买意愿”的转化率畸高。在虚拟的赛博空间里关起门来也很容易实施“洗脑”，再加上机器人暖场、虚拟评论等骗术，可能整个直播空间里唯有受害老人是“真人”，其他都是“赛博托儿”，这让私域直播成了精准的“杀猪盘”。

F |                    一些从业者直言不讳地表示，他们之前就是做“会销”的——以旅游等名义，将老人诱骗到封闭的场所里搞洗脑式的推销。在受到了严管之后，转到线上做私域直播。因此，私域直播“坑老”套路，实为线下“领鸡蛋—开会—洗脑”模式的迭代升级。然而，线上“坑老”无地域限制，加之监管未能及时跟进，其行为更为肆无忌惮。

G |                    从这一次市场监管总局的表态和相关执法行动来看，凭借私域直播“坑老”的“好日子”到头了。市场监管总局已直接约谈相关平台企业，要求压实主体责任，并正部署全链条“穿透式”监管。面向不特定用户的直播，哪里可能是“私域”？无非是一些平台揣着明白装糊涂，故意藏污纳垢，将私域直播变成精准坑老的“杀猪盘”。私域直播接受严格监管是必然趋势，从来不存在法外之地。

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Published on:10:22:49